Hello Friend,
I've seen a lot of people struggling with what topics and ideas to be posting about so let's dive in.
How to grow a niched audience -
You don't.
Most people make a grave mistake.
They create videos with topics that are too narrow and advanced.
You may feel like this will bring in your target audience.
You may feel that creating niched content will bring in those perfect prospects.
Or you may feel like you need to attract people that ready to hire you immediately.
But this will only result in your account getting 0 reach.
You won't have any audience at all.
If you try to grow a "niched" audience and cash in early - you will fail.
Niching down on social media is the wrong way of doing things.
We need to be posting content that bring in views and eyeballs in the first place.
If your content gets less than 1000 views per video then you have a big problem in your content.
No one is going to seeing your message.
Therefore it doesn’t matter what your message is - no one even knows it exists.
If no one is going to see your work, no one will hire you or buy your products.
Your content will be in the instagram algorithm black hole.
I'll show you how you can avoid this.
The only type of content you should be making -
There are 5 different awareness levels of a consumer:
1. Unaware - The consumer is unaware of any need or desire of what you do or what problem you can solve. (most people)
2. Problem aware - The consumer knows they have a problem and they do have a desire to learn more to try to fix it. (2nd most amount of people)
3. Solution aware - The consumer knows that there is a few solutions and a few different creators that can help them. They don't quite know about what you do and what you have to offer yet
4. Offer aware - The consumer is aware of what you do and how you can help them. At this point they have probably consumed lots of free content and may be reading your newsletter.
5. Most aware - The consumer is now making up their mind and deciding what product and solution is best to reach their desired outcome. They just need to pull the trigger and commit.
Most people are unaware, some people are problem aware, and the rest have higher awareness levels of your business.
You could estimate the break down to be 80% is unaware, 15% is problem aware, and the remaining 5% is spread between higher awareness levels with less than 1% being your paying clients.
You need to create for unaware and problem aware people.
If just assume that people are in love with your ideas and offer and only make content for the 5% of people out there - you will fail at content creation.
You will not build a community
You will not scale your business
You will not grow an audience.
If you are not growing 1000-2000 followers per month MINIMUM you have a problem in your content and you need to learn new skills to fix this problem.
I grow at about 10,000 followers per month or a bit over 300 followers per day.
I have a full support system and educational courses to fix your content problem here - check out the Creator Circle.
I appreciate real tangible examples so here is what you can do.
Your content topics and mindset -
This is the most valuable piece of information you will read today.
I'm going to break down my whole content funnel and strategy.
Short Form Content - Top of funnel
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Post content for unaware people and introduce them to your ideas, interests, and passions through persuasive communication and high quality content creation. Your job should be to convert people who don't see or believe in what you do into people who are inspired to take action and learn more. This content should be reaching hundreds of thousands of people each month.
Longer Form Content - 2nd Stage
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Post your longer form content through youtube and your newsletter. Collect emails through a more specific lead magnet that resonates with your ideal client. This is where you can get a little more specific. My lead magnet is "3 Day Personal Brand Launch" tailored towards people intersted in solopreneurship and content creation. These topics can dive deeper into what you believe and what services you offer. This is how you'll start to create a "niched" community.
Free Community / Low Ticket Community - 3rd Stage
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This is where you can invite people to a free community, low ticket offer, or trial period. These offers should be specific and high quality. You should not break trust with your audience at this point. Create a great product to help a specific person reach a desired outcome. Help people continue to grow.
Final Product / Solution - 4th Stage
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Now that you have created your niched community and have helped people along their path all for free or with little risk, you can now offer more help for anyone who appreciates your work. You have motivated people to start their journey, to learn from you, and have allowed them to take heir first few steps. If they get stuck or would need more help, you are their to support. This is the most organic and selfless model to follow.
To sum everything up in this funnel -
1. I inspire and motivate the general population to start and take action.
2. Once they take action they can start learning from longer form content.
3. Now they can start building and continue their journey with my first offer.
4. Once they are ready to scale then they'll be ready for my final offer.
This whole process and content mindset is truly meaningful and sincere. People can be inspired, motivated, and learn from you all for free.
Your job is too help people on their journey and create as big of an impact on as many people as you can.
This can become your vision and purpose in life.
Only when you impact and support enough people you will have a community of like minded individuals ready for more support.
You'll be their first go to option and you can give your time to your clients.
This whole process is inspires and nurtures your audience who would like to learn the main skill you have acquired over a few years.
(wether that be content, entrepreneurship, copyright, sales, marketing, design, music, tennis, skiing, sports, fitness, spirituality, mindset, life changes, photography, ect. ect.)
Once you bring enough people down this awareness ladder, you will reap the rewards.
You are inspiring people to take action in your interests, skills and vision.
The amount of money you will make is determined by how many people you can help multiplied by how much you can help someone.
This whole process starts at the top of your funnel with high quality short form content creation to build your audience.
You need to attract attention and generate noise.
Learn to create good content and reach the people that need to hear your message.
Thank you for reading -
Ethan
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If you're intersted in creating content and building your personal brand, this is your chance.
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