Hey Friend, This email is going out 1 day late, sorry for the delay. I just flew into Bali to lock in for the next 3 months. More updates on my instagram about that. I may be starting a new content series to document the whole journey. But as I ramp up for this new content series and growth push I wanted to talk about something this week that's been on my mind a lot... You're not lazy. You're not undisciplined. You're not lacking willpower. You're just disciplined toward the wrong goals. When...
6 months ago • 6 min read
Ethan Shaw Sept. 11th 2024 How to hook your viewers and gain the attention you want online ↓ Hello, Welcome back to another newsletter - If you want to grow your social media following, build a strong personal brand, and start an online business or any business you want really - There’s 1 reason why you're not getting any sort of traction with your content. It's your hooks. The hook is the first few seconds of your video. It’s the make-or-break moment that determines whether people will keep...
over 1 year ago • 4 min read
Ethan Shaw Sept 4th 2024 The only type of content you need to be posting ↓ Hello Friend, I've seen a lot of people struggling with what topics and ideas to be posting about so let's dive in. How to grow a niched audience - You don't. Most people make a grave mistake. They create videos with topics that are too narrow and advanced. You may feel like this will bring in your target audience. You may feel that creating niched content will bring in those perfect prospects. Or you may feel like you...
over 1 year ago • 5 min read
Ethan Shaw Aug. 28th The Most Valuable Skill You Can Learn for Content Creation ↓ Hello Friend, Ethan here and welcome to this week's letter. If you're serious about growing on social media and building a personal brand that stands out, there’s 1 skill you absolutely cannot ignore: Persuasive communication. In a world where everyone is competing for attention, you need to know how to draw people into your vision and ideas. Hook people in through your messaging, and keep them coming back for...
over 1 year ago • 4 min read
Ethan Shaw Aug. 21 2024 Your next step to grow. ↓ Hello Friend, Ethan here, I want to write to you about the next step in your career and life. It's a bigger topic and I go pretty deep here so please read with an open mind. Let's first begin with - The misconception of how people think of the "personal brand" I'm guilty of this too... People talk about "building your personal brand" as if you don't have one already, but that is incorrect. Everyone already has a personal brand. Substitute the...
almost 2 years ago • 6 min read
CONTENT CULTURE BY Ethan shaw, Hey, Ethan Here AI will replace you. I think we have all thought about this possibility over the last 1-2 years. Will I get replaced? Is my job secure? Will I be able to find a new job? What industries are going to be affected the most? Let me give you my insight on all of this. (this is a good one, please read all the way through) After diving into this topic and understanding how AI and what a potential future might look like in the job market. I discuss my...
almost 2 years ago • 7 min read
CONTENT CULTURE BY Ethan shaw, Hey, Ethan Here If you are under 100K followers This is what I would recommend... Any accounts or individuals looking to grow and gain more eyeballs on there account (basically everyone including me) then we need to be aware of how specific our content to optimize for views. If you are making content that is too niched, specific, or advanced your videos will not have a chance at going viral. I can say that with certainty. Most entrepreneurs and business owners...
almost 2 years ago • 6 min read
CONTENT CULTURE BY Ethan shaw The 1 thing that is holding you back from growing on social media, the same thing that all of your favourite creators have done in the past. This secret to breaking free and growing on social media is very easy to understand but hard to impliment. If it was too easy then everyone would do it... But this just means less competition for us. I prefer it this way. here it is: Growing on Social Media Requires a Leap of Faith into Creating Content and Posting. We've...
almost 2 years ago • 3 min read
CONTENT CULTURE BY Ethan shaw July 24th, 2024 | The Content Culture Newsletter. TURNING YOUR PERSONAL BRAND INTO A BUSINESS Define your interests, hobbies, and lifestyle. This is your brand. Define what problems you commonly see and then create a solution. This is your product. Define what content people would appreciate watching and create your content strategy. This is your content Now you'll have: A unique "niche" made from your specific interests and experiences. A unique offer and...
almost 2 years ago • 2 min read